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Product Management Root Cause Analysis Question: Investigating Instagram Live's comment delay issue
Image of author vinay

Vinay

Updated Dec 7, 2024

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Asked at Meta

12 mins

Why are Instagram Live comments delayed by 45 seconds?

Problem Solving Technical Understanding User Experience Design Social Media Live Streaming Mobile Apps
Social Media User Engagement Performance Optimization Root Cause Analysis Live Streaming

Introduction

Instagram Live comments experiencing a 45-second delay presents a significant challenge to real-time user engagement. This analysis will systematically identify, validate, and address the root cause of this issue, considering both immediate and long-term implications for the platform's interactive features.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

  • Considering the specificity of the delay, I'm thinking this might be a recent development. Has this 45-second delay been consistent, or did it suddenly appear?

Why it matters: Helps determine if it's a new issue or a longstanding problem. Expected answer: The delay appeared recently. Impact on approach: If recent, we'd focus on recent changes; if longstanding, we'd examine systemic issues.

  • Given the nature of live streaming, I'm curious about the scale. Is this delay affecting all users globally or specific regions/devices?

Why it matters: Identifies whether it's a localized or widespread issue. Expected answer: The delay is affecting users across all regions and devices. Impact on approach: Global impact suggests a core system issue rather than a regional or device-specific problem.

  • Thinking about user feedback, have we seen a significant increase in complaints or a drop in engagement metrics for Instagram Live?

Why it matters: Gauges the severity of the issue from a user perspective. Expected answer: Yes, there's been a noticeable increase in complaints and decreased engagement. Impact on approach: High user impact would prioritize this issue for immediate resolution.

  • Considering potential recent changes, have there been any updates to Instagram's infrastructure or content delivery networks in the past month?

Why it matters: Could pinpoint a specific change that triggered the issue. Expected answer: There was a recent update to the content delivery network. Impact on approach: Would focus investigation on the recent infrastructure changes.

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