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Pricing
Product Management Design Question: Conceptualize a parking garage app for improved urban mobility

Asked at Uber

15 mins

Design a parking garage app.

Product Design Medium Member-only
User Research Feature Prioritization Product Strategy Urban Technology Transportation Smart Cities
User Experience Product Design Urban Mobility App Development Parking Solutions

Introduction

Designing a parking garage app presents an exciting opportunity to revolutionize urban mobility and address the growing challenges of parking in congested cities. I'll approach this design challenge by first understanding the context, identifying key user segments and their pain points, and then proposing innovative solutions that leverage technology to enhance the parking experience.

Tip

Does this approach sound good? I'd be happy to adjust my focus if you have any specific areas you'd like me to emphasize.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or should I approach this as a new startup venture?

Why it matters: This helps frame the solution within existing constraints or as a blank slate. Expected answer: Let's approach it as a new startup venture. Impact on approach: We'll need to consider funding, market entry strategies, and building everything from scratch.

  • Given the increasing focus on smart cities and urban mobility, I'm assuming we're targeting dense urban areas. Is this the right context, or should we consider suburban or rural applications as well?

Why it matters: The target environment significantly impacts feature prioritization and go-to-market strategy. Expected answer: Focus on urban areas for now. Impact on approach: We'll prioritize features that address urban parking challenges like real-time availability and dynamic pricing.

  • Considering the complexity of parking systems, I'm thinking we might need to integrate with existing infrastructure. Are we working with any constraints or partnerships with city governments or parking facility operators?

Why it matters: This affects our technical approach and potential business models. Expected answer: No existing partnerships, but consider potential integrations. Impact on approach: We'll design for flexibility and explore partnership opportunities as part of our strategy.

Propose the Goal

Given our focus on urban areas and the startup context, I believe our goal should be to create a user-friendly parking app that simplifies finding, reserving, and paying for parking spots in busy city centers, while also helping parking facility operators optimize their space utilization. Does this align with your vision for the product?

Define the Scope

For this product design challenge, should we focus on the core functionality of finding and reserving parking spots, or should we also include additional features like EV charging station locators or integration with public transit information?

Based on your responses, I'll assume we're focusing on the core parking functionality for now, with the potential to expand into related services in the future.

Tip

I'll take a moment to organize my thoughts before moving on to the next step.

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