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Meta

Youre the PM for instagram feed and you see MAU went down 20%. Why did this go down?

Prepared by NextSprints

12 mins
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Data Analysis Problem Solving Strategic Thinking Social Media Mobile Apps Digital Advertising Social Media User Engagement Data Analysis Product Metrics Root Cause Analysis
Product Management Root Cause Analysis Question: Investigating Instagram feed's monthly active user decline

Introduction

A 20% drop in Monthly Active Users (MAU) for Instagram's feed is a significant issue that demands immediate attention and a thorough investigation. As the Product Manager responsible for this core feature, I'll approach this problem systematically to identify the root cause and develop effective solutions.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

  • What's the exact time frame for this 20% MAU decrease?

  • Are there specific user segments more affected than others?

  • Have we made any recent changes to the feed algorithm or UI?

  • Are there any known technical issues or outages during this period?

  • Has the definition or measurement of MAU changed recently?

  • Have we observed similar trends in other Instagram features or competitor apps?

These questions will help us understand the context and scope of the issue, guiding our investigation and potential solutions.

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Updated Nov 15, 2024