What product strategy should OLX follow to grow OLX Praca, its jobs marketplace in Poland, over the next three years?

Introduction

Jobs is one of the three verticals, alongside motors and real estate, that OLX Group credits for its growth; the group reported revenue of about US$992 million for the year to March 2026, up 28%. In Poland, OLX Praca (the jobs section of OLX.pl) is strong in hourly and frontline roles such as warehouse staff, drivers, retail assistants and care workers, while Pracuj.pl dominates white-collar hiring and LinkedIn and Indeed compete for professionals and aggregation. The prompt asks what product strategy OLX should follow to grow OLX Praca in Poland over the next three years. This is a hard question because the jobs business behaves differently from goods classifieds: the "product" is a person's livelihood, the paying customer is the employer, and speed-to-hire matters more than listing volume.

Key business objectives:

1. Grow employer revenue per job posting
2. Win a clear position in frontline and hourly hiring
3. Improve candidate experience to keep a large active candidate pool
4. Reuse OLX Group AI and platform investments across countries

My approach:

1. Clarify goals
2. Analyse market and competitors
3. Define vision and roadmap
4. Prioritise initiatives
5. Plan execution
6. Define KPIs
7. Manage risks

Step 1

Clarify the Strategic Goals (3-4 minutes)

• Is the goal market share, revenue or profitability?

• Hypothetical answer: Revenue growth at healthy margins; OLX Group runs a high-margin classifieds model.
• Impact: We cannot win by giving everything away for free.

• Which employer segments matter most?

• Hypothetical answer: Small and medium businesses hiring frontline workers, plus staffing agencies and large employers with high-volume hiring.
• Impact: Product must serve both a café owner and a logistics company hiring 300 seasonal workers.

• Can we use other OLX Group assets?

• Hypothetical answer: Yes, the group shares AI tooling and has invested around US$30 million in AI in its latest year.
• Impact: AI matching and screening can be built once and reused.

• What is the candidate base?

• Hypothetical answer: Many candidates are mobile-only, apply between shifts, and include a significant share of Ukrainian workers living in Poland.
• Impact: Mobile-first, multilingual, low-friction applications.

Strategic goal: Make OLX Praca the fastest way to fill frontline jobs in Poland, measured by time-to-hire, and monetise that speed through employer subscriptions and performance products.